Google Vs Facebook Advertising
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Both Google Ad Words and Facebook Advertising are the cornerstones of digital advertising. Google Ad Words got off the block first when it emerged as a viable new age advertising medium accompanying the rise of the Internet economy. It launched with a mere 350 advertisers in 2000 and has grown to 1.2 million advertisers, generating a revenue of a mind boggling $72 billion in USA in 2015.
Facebook advertising followed in the wake of the emergence and phenomenal growth of online social media spearheaded by the launch and mind boggling growth of Facebook itself. The advertising began, albeit on a very modest scale, soon after the launch of Facebook itself in 2004. Facebook has grown like nothing before it and today boasts of more than 2 billion active users. It generated an ad-revenue of an amazing $26 billion in 2016.
So which of these two incredibly popular forms of online advertising would you choose if asked to choose between the two? In other words how do Google Ad Words and Facebook advertising stack up against each other?
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To address this question one has to assume that Google AdWords and Facebook are in direct competition with each other and that it is an either this or that scenario for advertisers. Well, that really is not the case, as both forms of online advertising may form part of the integrated online strategy of any business.
Part of the reason for this perception is that media has greatly exaggerated and dramatized that business rivalry between the two technology giants. When comparing the two, it makes far more sense to look at what distinguishes the two advertising platforms. Google AdWords happens to be the world’s foremost Pay per Click advertising platform. It propels what is well known as paid search. This involves the advertisers paying for the possibility to find new clients by aligning with the keywords they search in Google.
Facebook advertising on the other hand involves the advertisers seeking to leverage the enormous reach of the social network by way of the gargantuan number of monthly active users. This kind of advertising is an integral part of any business’s online marketing game-plan. The basis of this kind of advertising is centered on connecting with one’s prospects based not on their online searches, but on the basis of identifying their interests and their online activity.
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A major divergence in the two forms of advertising is that while AdWords leads advertisers to new customers, Facebook advertising guides new customers to discover the advertisers. Which of these two is a more preferable situation? That depends upon the product or service in question. In the case of AdWords what works out in favor of the advertiser is the fact that the people who respond to the ads have a high intent to buy. This works for someone who might want to change the main door of their house.
On the other hand somebody who has moved into a new neighborhood and wants to check out the local hang-out zones and restaurants Facebook might be where they may go looking.
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