But does “It” work?
—01
Offline marketing vs digital marketing – using social media (paid and organic), SEO, Google ad re targeting etc etc etc…
Does it all work? That’s a question I get a lot and my answer is that everything works. If it didn’t work these industries / products / options wouldn’t exist, they wouldn’t last.
The real question I think people want to ask is will it work for me and how will it work for me or how can I test if it will work for me without risking too much.
—02
This is where it gets interesting. My personal belief is that marketing needs to be a series of events and that there needs to be a systematic flow to everything. What I mean by that is. If you’re boosting a Facebook post, why are you doing it. Are you doing it to direct visitors to your webpage? are you trying to get them book an appointment with you immediately buy calling the number on the ad? You’ve got to think through the process and how consumers interact with content now.
The blog on Pak N Save (Coming Soon) talks more about this and the number of impressions an individual needs to see or experience before they’re going to buy or at least interact with your brand or business.
—03
Here’s a real life example to put some context around this philosophy. When I had the Travel Agency business we produced a hard copy 50 page magazine / guide that explained about the business, how we worked with destination wedding groups, answered frequently asked questions in long form articles. It verified that we knew what we were doing. Provided information and value, explained the business model. It essentially did the hard work of building trust for us.
In order to distribute this magazine we ran targeted Facebook ads to our target market and had a solid system in place so that anyone who received a hard copy magazine or a digital copy of it received follow up and went into the sales CRM and or a drip marketing system.
We then knew how much it cost to acquire each lead from the Facebook ads and how many magazines we needed to send out to get a sale. From here it’s pretty easy to justify spending money on the ads.
—05
The benefit of this type of system is there’s hardcore tangible results coupled with some soft benefits of some branding on Facebook and engagement and this content was also repurposed into blog content and other articles for additional distribution.
Yes, it took some work to produce and yes the targeting needed adjusting but was it worth and did it scale YES.
So to conclude and to answer the question on does digital marketing work: Yes and the beauty of it is that you can generally test the waters with cost effective campaigns that won’t break the bank.
If you want to chat about an idea or talk about your specific situation and how a results focused marketing campaign could work for your business. Get in touch today. 021 029 51793
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